Digital Communications and Marketing Specialist

February 2026 - Present

Town of Mooresville

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Digital Marketing Manager

March 2025 - August 2025

Cloud Dentistry | Dental Staffing Platform

• Lead paid media strategy across Google Ads, social, programmatic, and geofencing campaigns targeting dental offices and dental professionals.

• Restructured Google Search campaigns, improving Quality Scores and ad performance with optimized headlines, descriptions, and segmented ad groups.

• Implemented tracking at the ad group level for precise ROI analysis and improved campaign attribution.

• Collaborated with creative and product teams to produce high-performing ad assets that aligned with growth goals.

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Digital Marketing Manager

August 2024 - March 2025

The Sanderling Resort | Luxury Hospitality

• Directed brand marketing and communications for a luxury coastal resort, overseeing social, digital, print, and event campaigns.

• Executed the resort’s rebrand, rewriting room, venue, and promotional copy to align with new brand positioning.

• Managed integrated marketing campaigns for weddings, events, and group bookings, boosting inquiries and conversions.

• Partnered with sales and event teams to promote venue spaces, craft sales collateral, and support successful events.

• Oversaw paid placements, SEO strategy, and social media content to expand reach and guest engagement.

 

Marketing Manager

April 2023 - June 2024

Lead Digital Advertising Strategist

December 2022 - April 2023

PartsBase | Aviation B2B Saas

• Manage the marketing department including team members, projects, budget, tools, and resources

• Align marketing strategies with company goals and objectives

• Ensure brand consistency through sales enablement tools, websites, social media, advertising, and more

• Monitor marketing efforts and performance by measuring ROI, lead quality and other KPIs

• Create campaigns that drive attendee growth, booth and sponsorship sales for PBExpo, an annual trade show

• Create and manage revenue-driving advertising opportunities throughout the PartsBase ecosystem

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Digital Marketing Content Specialist

August 2019 - November 2022

TowneBank | Financial Institution

• Develop multi-platform content using graphic design, writing, and video

• Create and analyze search, display, and OTT advertising; building campaigns and adapting using analytics

• Create social media advertising and content

• Manage Intranet and department content owners

• Design webpages, including a site redesign, using SEO strategies and keywords

• Develop and measure email campaigns and create brand-compliant templates

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Marketing Manager

September 2018 - August 2019

East Coast Appliance | B2C & E-commerce Appliance Store

• Created and implemented marketing strategies.

• Managed marketing budget and advertising sources.

• Managed all aspects of the advertising, marketing, and promotional activities including banner advertisements, email promotions, social media, and search engines.

• Developed and measured the results of email campaigns.

• Wrote and distributed press releases and communicated with the media.

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Marketing Generalist

March 2018 - September 2018

Langley Federal Credit Union | Financial Institution

• Formulated, designed, and implemented comprehensive marketing campaigns to align with member needs, using both traditional and digital media channels. 

• Created campaign outlines to define objectives, offers, audience, messaging, and timing. 

• Collaborated with marketing specialists and outside agencies, to execute multi-channel marketing campaigns to achieve defined business objectives and goals. 

• Created effective product campaigns and seminars to achieve targeted objectives.

• Generated sales leads for Langley's products and services through email marketing, social media advertising, Google Ads, and direct mail.

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Marketing Specialist

November 2016 - February 2018

ECS Federal | Government Contractor

• Managed all marketing activities, supplies, and campaigns within the marketing department

• Responsible for brand management and corporate identity

• Managed and created content for digital communications including website, employee intranet, and social media

• Coordinated community and philanthropic corporate sponsorships, events, and employee programs

• Wrote, edited, designed, and published a corporate quarterly newsletter

• Identified and managed all corporate awards and honors

• Monitored and reported on analytics and the status of marketing efforts

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Social Media Strategist & Graphic Designer
April 2015 - October 2016
Wholecrowd | Agency

• Managed social media accounts for multiple clients while engaging target audiences

• Developed communication and digital strategy campaigns based on goals

• Analyzed and monitored social media performance and generated reports

• Created and designed all graphic design needs for the entire company

• Planned, created, and scheduled content for Facebook, Twitter, Instagram, and other social media platforms

• Designed websites and logos